PRICING

Simple, honest pricing.

Free CRM forever. Pay per seat when you need intelligence. Add outbound email volume only when you actually send. AI credits are included — overage billed as you grow.

Two axes, one billseat tier + outbound volume

Seat tier (Core / Pro) controls which capabilities your team has: deterministic rules for Core; the full AI intelligence layer for Pro. Outbound is a separate org-level add-on — buy the email volume you need on any tier. A cold email does not also burn an AI credit: one meter pays for thinking, the other for sending.

Free
Full CRM for 2 seats. 100 AI-NBA credits/mo to taste the intelligence layer. No card.
$0
Start free
  • 2 seats
  • Full CRM + pipeline + notes
  • Deterministic rules + actions
  • 100 AI credits/mo (AI-NBA taste)
  • 50 outbound emails trial
  • Connect Gmail / Outlook inbox
  • Community support
Core
Full CRM, inbound capture, and deterministic next-best-action. No AI-NBA, no outbound.
$25/mo
per seat / month
Start with Core
  • Unlimited seats (per-seat billing)
  • Full CRM + pipeline + notes
  • Rules + actions + rule packs
  • Inbound capture + instant qualify
  • Deterministic NBA
  • Gmail / Outlook + any mailbox (SMTP / IMAP)
  • Add Outbound: from $49/mo
Most popular
Pro
Everything in Core plus the AI intelligence layer — AI-NBA copilot, grounded insights, and holdout lift proof.
$69/mo
per seat / month
Start with Pro
  • Unlimited seats (per-seat billing)
  • Everything in Core
  • +AI-NBA copilot
  • +AI() rule conditions + deal-brain insights
  • +Grounded drafts + holdout lift proof
  • Included AI credits/mo
Enterprise
Stage gates, committee tracking, POC management, predictive forecast. Dedicated CSM + SLA.
Custom
Contact us
  • Everything in Pro
  • +Enterprise deal engine
  • +Stage gates + committee + POC
  • +Predictive forecast
  • Custom AI-credit allotment
  • Dedicated CSM + SSO/SCIM + SLA
Add Outboundorg-level add-on · attach to any tier

Outbound includes AI research, cold-draft sequencing, and deliverability on your own look-alike domain. Three bundles — buy once, use across the whole team:

Starter1,000 emails / $49 mo
Growth4,000 emails / $129 mo
Scale15,000 emails / $349 mo

Need more? Top-up packs: 1,000 / $15 · 5,000 / $60 · 10,000 / $100 — buy anytime, stack on your monthly allotment. AI credits included in Pro; overage billed as you grow.

Enterprise

Custom seats, AI-credit allotment, and mailbox config. Stage gates, committee tracking, POC management, and predictive forecast. Dedicated CSM, SSO/SCIM, custom DPA, and an SLA on uptime + response time. For teams closing complex, multi-stakeholder deals.

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COMPARE PLANS

Everything, side by side.

FeatureFree$0Core$25/seatPro$69/seatEnterprisecustom
CRM Core
Seats2unlimitedunlimitedunlimited
Pipeline + notes + conversation capture
Rules / actions + rule packs
Inbound capture + instant qualifytaste
Deterministic NBA
Intelligence (AI layer)
AI-NBA copilottaste
ai() rule conditions + deal-brain insights
Grounded drafts + holdout lift proof
Included AI credits / seat / mo100~150~600custom
Mailbox & sending
Gmail / Microsoft 365 (one-click)
Any other mailbox or relay (SMTP / IMAP)
Outbound (add-on)
Outbound email volume50-email trialadd-on from $49add-on from $49add-on
AI research + cold drafting + sequencingwith add-onwith add-onwith add-on
Enterprise deal engine
Stage gates + committee + POC
Predictive forecast
Support
SupportCommunityEmailPriority emailDedicated CSM + SLA

AI credits meter the intelligence work (NBA generation, ai() judgments, qualification). Included allotment covers typical usage; overage is billed via the wallet at cost. Outbound email does not burn AI credits.

PRICING FAQ

No surprises.

What is Core vs Pro?+

Core is the CRM layer — pipeline, notes, deterministic rules, inbound capture, and basic next-best-action. Pro adds the AI intelligence layer on top: AI-NBA copilot, ai() rule conditions, deal-brain insights, and grounded drafts. Both are per-seat. Outbound email volume is a separate org-level add-on on either plan.

Do I need Outbound to use the product?+

No. Core and Pro are fully useful without outbound — they cover inbound, pipeline management, AI-driven next-best-action on existing deals, and conversation capture. Add the Outbound bundle only when you want to run cold-email sequences.

What are AI credits?+

One AI credit — one AI operation (NBA generation, qualification pass, ai() rule judgment). Pro includes ~600 credits per seat per month, which covers typical usage comfortably. Credits are an overage safety valve, not the headline — you see per-seat pricing; credits only appear if you exceed your allotment. Overage is billed at cost via your wallet.

Does a cold email also burn an AI credit?+

No. The Outbound bundle is all-in for the cold-email motion — research + draft + send + deliverability. A cold email does not also debit an AI credit. One meter for thinking, one for sending; no double-charge.

Annual or monthly?+

Annual saves up to 25% (about 3 months free). Pick monthly if you're not sure — you can switch anytime from your billing dashboard.

Is Free really free forever?+

Yes. Full CRM for 2 seats, 100 AI credits/mo to taste AI-NBA, and a 50-email outbound trial — our way of landing you on intelligence, not outreach. No credit card, no trial clock.

Do you sell contact data?+

Never. You bring your own list. We charge for the AI's research and writing on those contacts — that's the entire model.

Start with the free CRM. Add intelligence when you're ready.

No credit card. Full CRM for 2 seats + 100 AI credits to taste the intelligence layer.